The Flyers Club is a group we created to celebrate people in our community with big ideas and even bigger personal style. We’re here to get to know YOU and share the people, places, and things that inspire you.
This week’s Flyers Club feature is Sabeena Ladha. Sabeena is the Founder and CEO of DEUX, the good-for-you cookie dough company. Sabeena lives in LA with her husband and her French bulldog Pablo. She describes her style as chic, trendy, and adventurous.
Favorite PF Flyers sneaker?
Anything white on white!
Sabeena lives in The Allston, an on-trend high top built for versatility, movement, and style. This week we’re releasing three new seasonal shades perfect for spring and summer on two of our most-loved high top silhouettes.
Describe yourself in three words
Tenacious, energetic, witty
What’s one thing people don’t know about you?
I can appear savage on the outside, but I’m a deep feeler on the inside!
What’s one thing everyone knows about you?
I am super passionate, specifically people see the career side, but generally if I’m obsessed with something…I am OBSESSED.
Vintage or new?
Who/what are your biggest style inspirations?
Kendall & Hailey combo is ideal. For day-to-day, I LOVE @styledbya
What’s your current music obsession?
“I’m a deep feeler on the inside!”
Black or white?
Something you learned way later than you should have?
“I’m on a mission to make functional wellness foods more accessible and fun, one cookie dough jar at a time.”
Our all-new Summer Brights Collection features colors inspired by the summer horizon, like Blue Heron, Aurora Yellow, and Peaches n’ Cream, giving these shoes a distinctly dream-like look.
Biggest risk you’ve taken?
Starting my company, @eatdeux!
Biggest fashion risk you’ve taken?
I wore a hot pink short suit on national television (Shark Tank).
Note: I did not know this was a risk but America told me otherwise!
One thing about you that would surprise your childhood self
How confident I’ve become…I was a pretty shy kid.
Vacation or staycation?
Best Instagram/TikTok account you follow?
Last book you read?
Currently reading Many Lives, Many Masters by Brian L. Weiss
Dream job if money didn’t matter
Honestly, I am living it. I don’t make nearly as much [money] as I used to, but I do it because of my passion for food and our consumers.
Location of your dream vacation?
I just went to Soho Farmhouse outside of London and am counting down until I can go back.
The food, place, or song that makes you feel nostalgic
The outfit you’re most comfortable in?
Leggings and a giant oversized fleece or sweatshirt
This year, I really want to…
Focus on my mental health
Sneakers 7 days a week or only on the weekends?
7 days a week!
“A no is a maybe, and a maybe is a yes in business.”
One thing you’re a real nerd about?
Right now, wellness things…particularly those that impact both physical and mental health
A fact, quote, or piece of advice you’re obsessed with
A no is a maybe, and a maybe is a yes in business.
Tell us (and the world) about YOU, who you are, and how you’re changing the game in your niche/world/domain
I’m the Founder and CEO of DEUX, the good-for-you cookie dough company that’s revolutionizing the relationship between health-conscious eating and notoriously sweet foods by refusing to compromise taste and health. I was raised in small-town Texas and grew up snacking on junk foods more often than not. As I grew up, I wanted to have a better balance between better-for-you foods and the less healthy options—and from there, my dream business was realized. I took my favorite snack—cookie dough—and reformulated it with clean ingredients and vitamins.