The Flyers Club is a group we created to celebrate people in our community with big ideas and even bigger personal style. We’re here to get to know YOU and share the people, places, and things that inspire you.
This week’s Flyers Club feature is Sophie Wiseman-Floyd. Sophie is the Owner and Designer at HEIR Raleigh, a modern jewelry brand that specializes in high quality, gold jewelry at an affordable price point. Sophie grew up between the Caribbean and the mountains of North Carolina, and her personal style is a reflection of her travels, shared experiences, and unique upbringing. She runs HEIR full time in Raleigh and lives with her boyfriend Will and puppy Oliver.
Favorite PF Flyers sneaker?
The All American Hi with gold chains.
Inspired by your finest pearls and gold, our Golden Age Collection features three high top sneakers with details borrowed from your jewelry box.
"I thrive connecting authentically with other humans and don’t think there’s any point to a business that doesn’t have a soul."
Describe yourself in three words
creative, stubborn, warm
What’s one thing people don’t know about you?
I love hardcore trap music.
What’s one thing everyone knows about you?
I design jewelry.
Vintage or new?
Who/what are your biggest style inspirations?
Men’s street style—big t-shirts, baggy pants, vintage jackets, and sneakers.
What’s your current music obsession?
Odesza (zen) and IsoXo (pump)
Black or white?
How do you define your style?
Something you learned way later than you should have?
How to value my time and how to say no.
“In my late 20s I learned that I’d rather look within for style creativity than around me. I found myself trapped so much in my youth, not feeling comfortable in something but forcing myself to wear it anyway. I think it’s risky listening to the voice within, but it always feels right.”
This modern twist on the All American Hi featuring gold and pearl shoe-lery is designed to elevate your everyday sneaker game and put your personal style center stage.
Biggest risk you’ve taken?
Moving to Haiti at 18 to start an artisan jewelry business
Biggest fashion risk you’ve taken?
This is a hard one to answer, but basically in my late 20s, I learned that I’d rather look within for style creativity than around me. I found myself trapped so much in my youth, not feeling comfortable in something but forcing myself to wear it anyway. I think it’s risky listening to the voice within, but it always feels right.
One thing about you that would surprise your childhood self
How many girl friends I have now—I was always the girl who struggled to make friends with other girls. My jewelry brand has introduced me to the best women I’ve ever met in my life—and so many of them are my closest friends now.
Vacation or staycation?
Best Instagram/TikTok account you follow?
I used to really love @endlesslyloveclub, but honestly I’m trying not to be a huge consumer of social media.
Last book you read?
The autobiography of Gucci Mane
Dream job if money didn’t matter?
I’d be a DJ or try being a rapper
Location of your dream vacation?
The food, place, or song that makes you feel nostalgic
Anything Haitian—pikliz and griot and banan peze. And Chasing Cars by Snow Patrol.
The outfit you’re most comfortable in?
Baggy pants, crop top, and a big NASCAR jacket.
This year, I really want to…
Turn 30 and take my business to the next level with a team of employees and possibly a storefront
Sneakers 7 days a week or only on the weekends?
Sneakers and slides only
“Normalize changing your opinion on something when presented with new information”
One thing you’re a real nerd about?
A fact, quote, or piece of advice you’re obsessed with
“Normalize changing your opinion on something when presented with new information” lives rent free in my head.
Tell us (and the world) about YOU, who you are, and how you’re changing the game in your niche/world/domain
I bring myself, my personality, and my vulnerabilities into my business and EVERYONE is invited. I thrive connecting authentically with other humans and don’t think there’s any point to a business that doesn’t have a soul.