it’s in our dna
PF, or Posture Foundation is born. The first insole designed specifically for sport shoes, it was a breakthrough in cushioning and support and became the brand name PF in 1937. PF sport styles were renowned for helping you “run faster and jump higher.”
A way of dealing with something; an attitude of approach.
Basis or principle that we do business as unusual.
THE RIGHT FOOT FORWARD
Today we design for all individuals. Our sneakers are modern and wearable, taking clear inspiration from our sportswear heritage. Comfort is still at the core of everything we design, and the result is a brand where form meets function in unexpected ways.
Let's Be Friends
Tag @pf_flyers to show off your sneaker style