Before highlight reels and draft night suits, basketball greatness was born under campus lights. In the 1950s, during Bob Cousy’s prime, NBA hopefuls had no choice but to prove themselves in college gyms. League rules required it, and there were no one-and-done exceptions (or NIL deals).
Years after he was a three-time All-American at the College of the Holy Cross, Bob Cousy signed a historic partnership with P.F. Flyers, becoming the first athlete to endorse a sneaker.
Today, the connection between college hoops and the pros still runs deep. Our Collegiate Play Collection celebrates that bond, blending retro basketball style with modern comfort and design. Premium suede overlays on the heel and forefoot are a nod to varsity tradition and throwback hoops. Vintage-washed canvas gives every shoe a broken-in feel and effortlessly authentic aesthetic.
Both the High-Top and Low-Top sneakers are available in two collegiate colorways: White/Eggplant and Spice/Wheat, inspired by classic gym bags, campus courts from coast to coast, and the heritage of Holy Cross athletics.
