As we build the PF community, we're focused on designing for all individuals, the he, she, or they, and encouraging our customers to be bold when it comes to self expression. Our PF Flyers x Chillhouse collaboration is a big deal, because it does just that. Kassia Davis, Owner & Interim CEO of PF Flyers, has been a driving force behind this shift. Of the collaboration, she says, "this is a huge moment for PF. Flyers, and the first time the brand has ever prioritized the female consumer. We don't want to lose the heritage and authenticity of the brand, but we're evolving it into a brand that's more relevant. When I first acquired PF. Flyers, I made it clear that the biggest change consumers can expect is the addition of a female focus to the design approach, and partnering with Chillhouse is our first step in achieving this goal."
"We don't want to lose the heritage and authenticity of the brand, but we're evolving it into a brand that's more relevant."
Chillhouse is a brand known for making self care easy and accessible, they even created at-home self care treatments aimed at maximizing your "me time." When we set out to bring our brands together, it was a no-brainer to pair prints designed in-store by Chillhouse artists with the Allston, our new fashion-forward sneaker silhouette.
Cyndi Ramirez-Fulton, Founder of Chillhouse, on the impact of bringing our two brands together, "This is such a big moment for Chillhouse. While we're no strangers to partnerships, our collab with PF Flyers marks the first time we're putting our brand identity & name on another brand's product. I couldn't think of a more fitting category to expand our vibrant designs onto than sneakers, and as a long time fan of the brand, this just felt so right."
We're thrilled to be bringing our two brands together through this exclusive collaboration. Lisa Lewis, PF. Flyers CMO, shares the importance of our brand synergy, "[We've] been focused on the male consumer for decades and while we love our guys, we thought it would be a great message to launch our first collaboration for the women. It is important to us as a brand to continue to make shoes for those that have been loyal to the brand and we are just getting started but being inclusive is also just as important. As a team made up of mostly women, it was natural to create this new silhouette with style and comfort at the forefront and align it with a brand like Chillhouse that is so loved by today's female consumer. For me, it was the perfect match."
We can't wait to see how you style this collection. Go ahead, show off your style. Find Your Chill, Find Your Wings.